Bringing Insights to Life With You

Third Kulture Media is a strategic storytelling firm.

Spinning off the concept of a third culture kid, we believe that no matter where you are from or how you identify, stories can change minds, bridge ideas and make an impact. 

At Third Kulture Media we combine social science research methods with media production services to tell stories with you. We do this by working with you on research methods so that we can collect video and audio content seamlessly, and craft it into a storytelling format that best serves your needs.

From a punchy video series to accompany presentations, to explainer videos for marketing, to a powerful short documentary revealing the nuances of a user’s journey in real life – we bring a plethora of storytelling formats to the table for you to choose from.


  • Enrich and facilitate engaging workshops
  • Bring life and energy to basic powerpoint presentations
  • Motivate and inspire your team
  • Simply and succinctly convey a complex systemic issue
  • Immerse people in the research experience
  • Easily follow user journeys
  • Deeply understand user personas from all angles
  • And More …


  • Vox Pop
  • Video diaries
  • In-depth interview
  • group discussion
  • Tag Alongs
  • Fly on the wall


  • Personas
  • profile pieces
  • trailers/sizzle
  • excerpts
  • new/source footage
  • visual expository



Ruchika Muchhala

Filmmaker + Researcher + Media Trainer

Ruchika is a filmmaker and design researcher. Born and raised in Indonesia and Singapore and of South Asian roots, Ruchika identifies as a third culture kid who is committed to bridging cultures and differences through storytelling.

Ruchika has directed and produced several feature documentaries – from “The Great Indian Marriage Bazaar” (Silver Award for Best Social Issues Documentary at the New York Television Awards 2012), “Beyond Bollywood” and most recently, “Food for Thought”, which screened at EPIC 2019. Her work has been shown at international film festivals, broadcast on television, and screened at prestigious academic institutions and two of her films are available on Netflix. With over a decade of experience in the television and film industry, Ruchika has produced television shows and documentaries for VICE Media, MTV, History Channel, Discovery Channel, Crime & Investigation Channel, and RedBull TV. She has also produced numerous independent films, campaign videos and facilitated media trainings for nonprofit clients and youth media organizations. She holds an MFA in Design for Social Innovation from The School of Visual Arts and a BA in Film Studies and Sociology from The University of Michigan.

Siobhan Landry

Media Trainer + Filmmaker

Siobhan has nearly a decade of experience working in media education, within undergraduate and adult education programs. Born and raised in Boston, she is a video-artist and photographer whose work often navigates the shifting terrain between the uncanny and the commonplace, the humorous and the harrowing, and is based on personal experiences, documentary interviews, and local history.

She has produced educational media for HarvardX, an online education platform, and is currently, directing a feature-length documentary film which has received support from the Massachusetts Cultural Council. She has exhibited her work both internationally and nationally as a fine artist, most recently at the New Bedford Art Museum, Boston University 808 Gallery, and the Visual Centre for Contemporary Art in Carlow, Ireland, and has been a recipient of residencies at Skohegan, VSC, and Lighthouse Works. She holds an MFA in Photography & Video Arts from The University of Connecticut and a BA in Art History from The University of Michigan. 

Hai-Li Kong

Researcher + Filmmaker

Hai-Li combines a diverse background in marketing, social theory,   ethnography and independent filmmaking. Currently, she conducts and analyzes deep dive market research at a corporate anthropology consulting firm, where she turns everyday observations into business insights using film and storytelling. When not at work, she stays busy producing independent documentaries and is working on her own short film about her family’s immigrant story. She holds a BA in Social Studies with a focus in Urban Studies from Harvard University.

Karen Proctor


Karen is founder and principal of Harbour Workshop LLC, a social innovation firm. Proctor established the firm with one desire in mind—to help senior leaders and organizations design creative solutions for lasting social change. Karen’s accomplished career has been devoted to working across the public and private sectors to address issues ranging from hunger to school reform. A nationally recognized leader in the social impact space, Karen has advised corporate CEOs, non-profit, and philanthropic chief executives at media, publishing and sports organizations, as well as federal and state senior level officials. Prior to launching Harbour Workshop, Karen was Scholastic’s Vice President of Community Affairs and Government Relations and the Director of Community Relations for the National Basketball Association.

Her work in service of more than 200 organizations has honed her expertise in strategic thinking and planning, program design, implementation, evaluation, and cross-sector collaboration. Karen is known for her thought-leadership and passion for producing transformational outcomes, and teaches at the Business School at The University of the South in Tennessee and The School of Visual Arts Master’s in Design for Social Innovation program.

Third Kulture Media

Address: 30 John St, Brooklyn, NY 11201

Contact: 917-515-5997