Pimp your Rick

Short Documentary | 2013 |MTV World
Role: Producer | Executive Producers: MTV World | Short Documentary | 2 mins | 2013

Made for MTV World’s South-Asian focused digital channel, MTVDesi, this piece profiles a one of a kind rickshaw driver who is an example of social innovation on wheels! Mr Sandeep Bachhe personalizes his auto rickshaw with a magazine stand, phone chargers, playful mirrors, a radio, fire extinguisher, wall clock, calendar, and to top it off, pictures and symbols of all faiths. His goal is to promote peace and acceptance amongst his commuters, while donating his earnings as an auto-rickshaw driver to a foundation for the blind.