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 Third Kulture Media trains and collaborates closely with communities to tell their own stories to spark, inform and drive social impact initiatives.

 Are you interested in producing content to drive decision-makers or to drive local community engagement? 

At Third Kulture Media, we collect data by participatory design research methods as well as through documentary-style interviews, that we then synthesize and strategize into a narrative story.

With a mission is to “design with, not for” communities, we are human-centric designers, social media content strategists and documentary filmmakers who can work with you to produce content and storytelling strategies.

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Learn about services and approach.

Identifying citizen journalists

Partnering with community media groups

Conducting media trainings

Providing interviewing skills

Developing participatory research methods

Organizing raw audio and visual content

Categorizing & Contextualizing content

Scripting and story producing content

Strategizing dissemination of content

Producing one-off documentary film

Producing video series

Creating content strategy for websites

Creating content and visual assets for campaign

Creating storytelling strategies for convenings

Creating prompts for discussion and facilitation

Our values guide how we discover, tell and share stories.

We are dedicated and do what we say.

We value our own experiences and stories.

We are conscious about equal and fair practices.

We lay everything out to establish trust.

We believe in education and training.

We foster and nurture unique visual style and voice.

We believe that everyone deserves to be heard.

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Clients + Collaborators

Get in touch with our team!

Ruchika Muchhala

Producer, Strategist

Ruchika Muchhala has produced documentaries for television and digital platforms as well as nonprofits. As an award-winning filmmaker, she has produced and directed two feature length documentaries, “The Great Indian Marriage Bazaar” and “Beyond Bollywood”, both of which have been broadcasted and screened at various film festivals and universities internationally. Ruchika is passionate about using video for change and social justice. She has extensive experience facilitating media workshops on video production and storytelling for citizen journalist with various community media initiatives such as WITNESS, Video Volunteers, Women Aloud Video Empowerment, SAYA, to name a few. Additionally, Ruchika has been invited to guest lecture at Yale University, New York University, The New School and others. Ruchika serves on the selection committee of the annual Ethnografilm Festival in Paris and is a mentor with New York New Women advising young women with life and career choices.

Manushka Khisty

Social Media Specialist / Copywriter

Manushka is a social media marketing manager based in Australia. She is a screenwriter and short fiction film director who has written for Sony Pix, MTV India and directed several music videos and short films such as the award-winning “How to be Australian with Vin & Raj”.  In addition to her film and television credits, Manushka has worked as a Producer for SBS radio in Australia, and is a published photographer and writer. She has a Masters degree in Multimedia, a B.A in Media & Communications, a Graduate Diploma in Screen & Media, and has been awarded scholarships from both Deakin University and the University of Melbourne.