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 At Third Kulture Media, we use the power of storytelling to build capacity for communities to tell their own stories that inform and drive social innovation.

 As a team of human-centric designers, content strategists and documentary filmmakers, our mission is to “design with, not for” communities.  

Using narrative storytelling strategies, we can work with you to design participatory research methods, synthesize research to find insights as well as produce visual stories.

Whether you are looking to collect, synthesize and strategize stories to produce content for internal use for a client or for external use  to drive a campaign or brand, we can help you.

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Learn about services and approach.

Identifying citizen journalists

Partnering with community media groups

Conducting media trainings

Providing interviewing skills

Developing participatory research methods

Organizing raw audio and visual content

Categorizing & Contextualizing content

Scripting and story producing content

Strategizing dissemination of content

Producing one-off documentary film

Producing video series

Creating content strategy for websites

Creating content and visual assets for campaign

Creating storytelling strategies for convenings

Creating prompts for discussion and facilitation

Our values guide how we discover, tell and share stories.

We are dedicated and do what we say.

We value our own experiences and stories.

We are conscious about equal and fair practices.

We lay everything out to establish trust.

We believe in education and training.

We foster and nurture unique visual style and voice.

We believe that everyone deserves to be heard.

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Clients + Collaborators

Ruchika Muchhala is the chief principal at Third Kulture Media and collaborates with a team of freelance strategists and editors.

 

Ruchika Muchhala

Founder / Strategist / Filmmaker

Ruchika Muchhala has produced documentaries for television and digital platforms as well as nonprofits. As an award-winning filmmaker, she has produced and directed two feature length documentaries, “The Great Indian Marriage Bazaar” and “Beyond Bollywood”, both of which have been broadcasted and screened at various film festivals and universities internationally. Ruchika is passionate about using video for change and social justice. She has extensive experience facilitating media workshops on video production and storytelling for citizen journalist with various community media initiatives such as WITNESS, Video Volunteers, Women Aloud Video Empowerment, SAYA, to name a few. Additionally, Ruchika has been invited to guest lecture at Yale University, New York University, The New School and others. Ruchika serves on the selection committee of the annual Ethnografilm Festival in Paris and is a mentor with New York New Women advising young women with life and career choices.

Manushka Khisty

Social Media Specialist / Copywriter

Manushka is a social media marketing manager based in Australia. She is a screenwriter and short fiction film director who has written for Sony Pix, MTV India and directed several music videos and short films such as the award-winning “How to be Australian with Vin & Raj”.  In addition to her film and television credits, Manushka has worked as a Producer for SBS radio in Australia, and is a published photographer and writer. She has a Masters degree in Multimedia, a B.A in Media & Communications, a Graduate Diploma in Screen & Media, and has been awarded scholarships from both Deakin University and the University of Melbourne.

Jamie Boyle

Producer / Editor

Jamie Boyle is a film editor working in New York. She is the Producer and Editor of Jackson, which premiered at The Human Rights Film Festival and Los Angeles Film Festival earlier this year. She is also the Associate Editor and Production Manager on E­-Team, which won the Cinematography Award at the 2014 Sundance Film Festival and was nominated for two News and Documentary Emmys. She was the lead video editor for Human Rights Watch. Her work for them premiered at the 2014 Human Rights Watch Film Festival and won an Overseas Press Club Award in 2015. In 2014, she worked as an assistant editor on the short film, The House at the Edge of the Galaxy, which premiered at the Cannes International Film Festival in 2013. She has edited for numerous leading digital media companies, working on videos for top fashion and lifestyle brands. She has worked as an assistant editor on short films and commercials, including Ross Kauffman’s spot for GE and Fire with Fire, part of a series of films in the GE-­commissioned Focus Forward initiative.

Charlotte Prager

Associate Editor / Project Manager

Charlotte Prager is a filmmaker and camera woman who has worked with numerous short video projects for corporate clients and independent filmmakers. She is part French and part American, who grew up between the contrasting worlds of Southern France and New York City.  As a documentary filmmaker, she is interested in archiving the lives of interesting and unique people and strives to do this in her portrait pieces. Her first piece follows a group of older men who attended the 1964-65 New York World Fair that took place in Flushing, Queens, and documents their memoirs. Charlotte has a B.A from Sarah Lawrence College in Film Studies and is working on her Masters in Media Studies at The New School in New York City.